The Brief:

Traject Road Safety is the brainchild of Iain Temperton, former head of road safety at Norfolk County Council. His new venture required a brand, promotional flyer and website.

A clean and fresh logo was developed with the word trajects Dutch origins 'to move forward' taken into consideration and this leant itself nicely to the literature and website.

The website was initially designed in photoshop and then built in WordPress by customising a stock theme. As WordPress has a easy to use content management system behind the front end, Iain is able to make simple updates and amendments himself.