The Brief:

The Coronavirus pandemic has put massive strain on the emergency services - with that in mind a campaign entitled #takeextracare was developed for Road Safety GB for Stennik.

The idea was to remind all road users to #takeextracare in this difficult time and avoid putting extra strain the emergency services by either unnecessary travel or carelessness. And of course in this time a visit to hospital is best avoided.

The campaign was entirely social media based and graphics were produced this in mind, the first wave of publicity was shared XXXX times on the RSGB Facebook page.

The free campaign graphics were rolled out to local authorities - some such as Devon County Council have commissioned additional artwork.